ONLINE CONTENT / SOCIAL / ACTIVATION
The 5G Mobile Open
To promote 5G, we used Vodafone’s partnership with the ESL to launch the world’s first mobile gaming competition. Making competitive gaming accessible to anyone with a mobile.
Played over 4 months, across 17 countries, the competition featured two popular online mobile games: arcade racer Asphalt 9; and multiplayer battle royale title, PUBG. With a total prize fund of €165,000.