TV / CINEMA / OUTDOOR / SOCIAL / ACTIVATION

From bowl to soul

With the idea that good food has the power to reach a place beyond your usual 5 senses, we relaunched wagamama in the UK with the brands first TV and cinema campaign.

The campaign delivered a 6% point penetration increase, grew like for like sales 8.8% vs. market growth of just 1.7%, and achieved a profit ROI of £5.21 for every £1 invested.

Wagamama x Mind:
Mindful Mats

To raise awareness of Wagamama’s partnership with Mind charity, we created Mindful Mats.

The restaurant have always given kids crayons to draw on their paper placemats. But with the boom of adult mindful colouring books, we decided to create a series of placemats for them. Each one inspired by the anime from our TVC.

Then something amazing happened. Artist Lincoln Townley created a sketch on a mat, and signed it. Wagamama went on to auction the artwork to raise thousands for Mind.