SOCIAL ACTIVATION

Uber Eats (De):
Hoff Kareoke

Uber Eats new campaign in Germany featured David Hasselhoff belting out his 90s banger "Looking for Freedom" with a takeaway twist.

The idea

To launch this on Snapchat, we used AI Machine Learning to transform people into The Hoff, and invited them to sing along to the song with his face.

AR LENS
SOUND ON!