Creative Lead at Snapchat
giphy.gif

Just A Drop: Walk To The Well

 
 

SOCIAL ACTIVATION

#WalkToTheWell

Millions of women walk for hours every day, just to collect water. But how far would you go?

Partnering with VCCP, we created the longest Twitter thread ever made, challenging people to scroll through one womanโ€™s 9km walk to the well and back.

 
 
 

The Results

๐ŸŒŽ 21,325km collectively walked - thatโ€™s half way around Earth

๐Ÿ“ˆ 490% increase in donations vs the monthly average

๐Ÿ“ข 7,000% increase in mentions of Just A Drop charity

๐Ÿ’ฆ Money raised now providing clean water for a 330 pupil school in Kenya