SOCIAL ACTIVATION

#WalkToTheWell

Millions of women walk for hours every day, just to collect water. But how far would you go?

Partnering with VCCP, we created the longest Twitter thread ever made, challenging people to scroll through one woman’s 9km walk to the well and back.

The Results

🌎 21,325km collectively walked - that’s half way around Earth

📈 490% increase in donations vs the monthly average

📢 7,000% increase in mentions of Just A Drop charity

💦 Money raised now providing clean water for a 330 pupil school in Kenya