SOCIAL ACTIVATION / EVENT

Paddy Power:
AR Fan Cam

The ‘Kiss Cam’ is outdated, incredibly awkward and definitely not very “Gen Z”.

The Idea

For The World Darts Championships, we updated the ‘Kiss Cam’ to make it so much more fun, engaging and more importantly; inclusive.

We positively transformed the in-stadium experience for fans, putting Snapchat AR into the Fan Cam. A first for a major UK sporting event.