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SOCIAL ACTIVATION
SELF-DESTRUCTING TWEETS
Since the start of the franchise, Mission:Impossible’s IMF has been sending self-destructing messages to their agents.
The Idea
To launch the new Mission:Impossible Dead Reckoning, we created the first ever self-destructing Tweet.
People were invited to take part in a mission in order to gain access to an exclusive clip before the film was out.
⚠️ YOU HAVE BEEN SELECTED FOR A HIGHLY CLASSIFIED MISSION.
— ParamountUK (@ParamountUK) July 6, 2023
IF SUCCESSFUL, YOU WILL GAIN ACCESS TO A PIECE OF TOP SECRET IMF MATERIAL.
🖤 LIKE THIS TWEET TO BEGIN. YOU WILL HAVE 60 SECONDS TO COMPLETE YOUR MISSION.#MISSIONIMPOSSIBLE pic.twitter.com/JeBv0bMuEy
Agents were then sent their mission and had 60 seconds before it self-destructed.
After 60 seconds, the Tweet was destroyed and deleted from the agents notifications.
Agents who did not answer fast enough, or incorrectly were sent this Mission:Failed message.
@SeanBonee ⚠️⌛ MISSION: FAILED
— ParamountUK (@ParamountUK) July 7, 2023
🧨 YOU RAN OUT OF TIME AND YOUR MISSION HAS SELF-DESTRUCTED.
💥 YOUR NEXT MISSION IS TO WATCH MISSION: IMPOSSIBLE – DEAD RECKONING PART ONE IN CINEMAS JULY 10.#MISSIONIMPOSSIBLE https://t.co/yq4IKUFSNM pic.twitter.com/vF3hV1zaYd
Agents who were successful unlocked the exclusive footage from the new film.
@SeanBonee ✅🔓 MISSION: COMPLETE
— ParamountUK (@ParamountUK) July 7, 2023
📟 YOU HAVE BEEN GRANTED ACCESS TO CONFIDENTIAL FOOTAGE FROM THE IMF.
💥 MISSION: IMPOSSIBLE – DEAD RECKONING PART ONE IS IN CINEMAS JULY 10.#MISSIONIMPOSSIBLE pic.twitter.com/yq1VqB1q4h
