SOCIAL ACTIVATION

Channel 4:
The Honesty Box

It’s time dating got honest.

We partnered with 4creative to launch The Honesty Box, on Snapchat. The new reality dating show tests if honesty is the best policy when it comes to finding true and everlasting love.

Daters will face a cutting edge lie detection system and will be asked probing questions about their dating past and present.

The Idea

We recreated the Lie Detector in AR using facial and voice recognition to determine the results. Built to ignite debate between couples and putting Snapchatters in the hot seat alongside their partners.

“Is it ok to flirt whilst in a relationship?”
”Have You Ever Checked a Partner’s Phone?”
”Does size really matter?”

SOUND ON!

The Results

24.5 million impressions turned the launch into a major cultural moment, with 89% of the reach achieved by the AR Lie Detector. Ad awareness rose by 9 points, making the campaign impossible to ignore. Average playtime reached 13.5 seconds, 36% above benchmark. Action intent increased by 3 points, showing the campaign moved audiences towards action. Contributed towards Channel 4’s biggest streaming launch of all time, with 1.1 million viewers of the first episode.