Creative Lead at Snapchat
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Channel 4: The Honesty Box

 

SOCIAL ACTIVATION

Channel 4:
The Honesty Box

 
 

It’s time dating got honest.

We partnered with 4creative to launch The Honesty Box, on Snapchat. The new reality dating show tests if honesty is the best policy when it comes to finding true and everlasting love.

Daters will face a cutting edge lie detection system and will be asked probing questions about their dating past and present.

 
 

The Idea

We recreated the Lie Detector in AR. Built to ignite debate between couples, we used facial and voice recognition to determine the results. Putting Snapchatter’s in the hot seat alongside their partners.

“Is it ok to flirt whilst in a relationship?”
”Have You Ever Checked a Partner’s Phone?”
”Does size really matter?”

Scan with Snapchat to play: