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SOCIAL ACTIVATION
Olympic “experts”
Every Olympics people confidently Tweet their "expert" opinions on sports they really know nothing about:
When the olympics come around all of the sudden everyone’s an expert on the bob sled
— jackie (@jackieblack23) February 11, 2018
The Olympics is the time that everyone's suddenly an expert on a sport that they forgot existed two years ago.
— Joel Sigrist (@JoelSigristFF) August 9, 2016
This time, we turned people into real Olympic experts.
We kicked off with a teaser promoting real people’s Tweets who had also noticed this strange behaviour:
👀 Become a real Olympics expert with the #ExpertEngine! Coming soon. pic.twitter.com/rXzsaFswXW
— Olympics (@Olympics) July 17, 2021
Sounds familiar? Become a real Olympics expert with the #ExpertEngine. Coming soon. pic.twitter.com/1GoqgseXat
— Olympics (@Olympics) July 15, 2021
Become a real Olympics expert with the #ExpertEngine. Coming soon. pic.twitter.com/RPU47NOrYb
— Olympics (@Olympics) July 19, 2021
#ExpertEngine
We then launched the #ExpertEngine - simply by Tweeting: any Olympic #sport hashtag, fans would instantly receive 1 of 50 educational videos teaching them all about that sport.
Tap the links below to watch them all.
Class is in session 📖
— Olympics (@Olympics) July 21, 2021
Become a REAL #Olympics expert
Tweet #ExpertEngine @Olympics + an Olympic #Sport pic.twitter.com/xyQwXV0ygj
Cuban athletes boast a remarkable Olympic boxing record. At Moscow 1980, Teófilo Stevenson became the first Olympian to win a gold medal in the same division three times. Cuban athletes have won 37 boxing golds, second only to American athletes on 50. pic.twitter.com/bVzZOBwUAj
— Olympics (@Olympics) July 21, 2021