TV / ONLINE CONTENT / APP BUILD

Heart Disease is Heartless

When heart disease attacks, it’s sudden and unexpected.

Online Content

In this integrated campaign, we also used online content to deliver ‘unexpected moments’ - mirroring the unexpected devastation of heart disease.

Heart Attack Simulator

We also created a mobile web-app inviting people to take part in a “Heart Attack Simulation”. When people held their phone to their chest, the phone rang and a chilling message played. Simulating the kind of call people receive when a loved one has suffered a heart attack.