To launch the final season of Stranger Things, we recreated the upside down in augmented reality for the first time ever.
The Results
68 million total impressions across EMEA (including reaching 65%of Norway’s population in 24 hours of launch). 600K+ conversations started in the chat. 90K shares showed audiences were motivated to spread the work. +9pt ad awareness (2x EMEA benchmark), +4pt brand association (4x benchmark) and +5pt watch intent (5x benchmark).
