The National Lottery: Get That (AI) EuroMillions Feeling
SOCIAL ACTIVATION
The National Lottery: Get That (AI) EuroMillons Feeling
Have you ever imagined what you'd look like after winning the EuroMillions? Now you don't have to.
We partnered with The National Lottery to launch the UK's first ever Generative AI Lens, bringing the EuroMillions dream to life by transforming Snapchatters into instant jackpot winners.
The activation fueled excitement for the whopping £208M jackpot, one of the biggest in EuroMillions history. As well as 13 guaranteed new millionaires and 13 luxury five-star holidays to Thailand that are available to win with a ticket.
The Results
The campaign reached5.6 million people and delivered 2x ROAS, making meaningful commercial impact. Saves of the AR Lens were 38% above benchmark and Ad Recall incrreased by +4pts.
