Creative Lead at KarmaLab, Reddit
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Creative Lead at KarmaLab, Reddit
Work
About
Battlefield 6: Community Care Package
SOCIAL ACTIVATION
Battlefield 6:
Community Care Package
To launch EA’s 6th instalment of Battlefield on Reddit, we dropped hidden codes in communities across the platform via a digital care package drop.
r/dadit
r/flying
r/gaming
r/movies
Redditors had to find a secret post from the community moderator where the care package had landed.
Finally, we’d built an official site for Redditors to claim their care package rewards.
All
The National Lottery: Get That (AI) EuroMillions Feeling
Snapchat: Jump Back into Chat
Battlefield 6: Community Care Package
Snapchat AR
Uber Eats: Hoff Karaoke
Universal Pictures: Ready. Set. Scroll.
Adidas: Fastest Follower
Just A Drop: Walk To The Well
Google Pixel: Here We Go
Channel 4: The Great British Stare Off
Channel 4: The Honesty Box
Paramount: Self Destructing Tweet
McDonalds: #McSpicyDebate
Wagamama: From bowl to soul
Bahlsen: They're a little bit fancy
GOSH Charity: WHAMAGEDDON
Strongbow: TamaGOATchi
KFC: New Finger Lickin' Fries
Olympics: Expert Engine
The National Lottery: Get That (AI) EuroMillions Feeling
Snapchat: Jump Back into Chat
Battlefield 6: Community Care Package
Snapchat AR
Uber Eats: Hoff Karaoke
Universal Pictures: Ready. Set. Scroll.
Adidas: Fastest Follower
Just A Drop: Walk To The Well
Google Pixel: Here We Go
Channel 4: The Great British Stare Off
Channel 4: The Honesty Box
Paramount: Self Destructing Tweet
McDonalds: #McSpicyDebate
Wagamama: From bowl to soul
Bahlsen: They're a little bit fancy
GOSH Charity: WHAMAGEDDON
Strongbow: TamaGOATchi
KFC: New Finger Lickin' Fries
Olympics: Expert Engine