Creative Lead (UK & Europe) at 𝕏
giphy.gif

Vodafone: 5G Mobile Open

 
 

ONLINE CONTENT / SOCIAL / ACTIVATION

The 5G Mobile Open

To promote 5G, we used Vodafone’s partnership with the ESL to launch the world’s first mobile gaming competition. Making competitive gaming accessible to anyone with a mobile.

Played over 4 months, across 17 countries, the competition featured two popular online mobile games: arcade racer Asphalt 9; and multiplayer battle royale title, PUBG. With a total prize fund of €165,000.

pro.eslgaming.com/mobileopen @vodafonegaming

 
 
Board 1.png

Launch Film

 
Board 2.png

YouTube LIVE Streams

 
 
 
Board 3.png

Influencer Content

 
 
 
 
Board 5.png

The LIVE Finals