Creative Lead (UK & Europe) at 𝕏

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SOCIAL / OUTDOOR / TV / PACKAGING

#McSpicyDebate

To launch the McSpicy, McDonalds spiciest burger yet, we partnered with Leo Burnett to create the #McSpicyDebate. A campaign that asks the nation one simple question: How spicy is it?

The #McSpicyDebate hashtag drove people from on pack, OOH and TV (created by Leo’s), back to a Twitter poll to declare their verdict.

TVC by Leo Burnett London

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Twitter was on FIRE 🔥🔥🔥

@McDonaldsUK received 5x more mentions compared to an average day.

#McSpicy was Tweeted about more times in a week than KFC’s Zinger was in the previous 6 months.

And then, the McSpicy SOLD OUT, everywhere.

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We then turned the Tweets about the McSpicy, into McSpicy ads.

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And to help people handle the 🔥🌶 we gave away a free milk with every McSpicy

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