Partnering with ITV, we were tasked with increasing conversation for Love Island and bringing in new viewers during the mid-season drop off.
We decided to target Casa Amor, the biggest test in the show midway through the series where the islander couples are split up, and placed in separate villas with new single contestants.
Looking into the conversation from the previous year, we found people like to share their predictions for who will stay loyal, and who will recouple.
