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SOCIAL ACTIVATION
#FM22Challenge
After the initial launch of FM22, we were tasked with re-engaging the audience over the Christmas period.
Every year before the launch of the latest instalment of the Football Manager franchise, the game’s community asks for help in picking a team to play with.
@milesSI and @FootballManager my next save is in your hands, potentially my last hurrah pre fm22. i want something challenging, potentially long, but enthralling and soul gripping.
— Harvey (@Harvey18623162) September 30, 2021
this is the part of fm i suck at btw, a random team selector would be brilliant in pregame
But it’s not just about randomly generating a team. It’s about picking the right managerial challenge.
Rebuilding Barcelona on football manager 2022 looks like an interesting challenge to take on
— Räzz (@_Abdulmt) September 27, 2021
Buzzing to manage Derby on Football Manager 22. A 21 point deduction with a 2 year transfer embargo will be one hell of a challenge.
— Dan (@17Dan17) September 17, 2021
Need a new @FootballManager challenge, need an English club to start with……..
— Adam Le Fondre (@A1F1E9) February 2, 2022
Introducing… #FM22Challenge. A team generator based on the challenge you want to take on.
Time for a new #FM22Challenge 🤝
— Football Manager (@FootballManager) December 16, 2021
Like a tweet in the thread below and we'll recommend a team that suits your style…
👇👇👇 pic.twitter.com/3WeQjkaUj9
The generator was built in a Twitter thread. Simply by ‘liking’ the Tweet with the challenge they wanted to take on, people would automatically receive a team suggestion to play with.
@SeanBonee 🤝 RB Leipzig
— Football Manager (@FootballManager) December 22, 2021
With money to spend, recruiting wonderkids should be your priority. Make smart decisions to compete at the top of the Bundesliga and in Europe #FM22Challenge
Tap the tweet below to select another challenge 👇 https://t.co/3rTqMeTqD1 pic.twitter.com/9VAqciPZzX
@SeanBonee 🤝 Nottingham Forest
— Football Manager (@FootballManager) December 22, 2021
Construct a promotion-winning team before aiming for silverware to become immortalised in club history amongst the greats #FM22Challenge
Tap the tweet below to select another challenge 👇 https://t.co/3rTqMeTqD1 pic.twitter.com/EdzpGisL7f
@SeanBonee 🤝 ESTAC Troyes
— Football Manager (@FootballManager) December 22, 2021
After a short break away, you are ready to make an impact in Ligue 1. Be creative tactically to upset the odds and earn respect in the top-flight #FM22Challenge
Tap the tweet below to select another challenge 👇 https://t.co/3rTqMeTqD1 pic.twitter.com/c6LyEBXjVw
@SeanBonee 🤝 Motherwell
— Football Manager (@FootballManager) December 22, 2021
The fans are ready to support you from day one. Prove yourself by building a team they can be proud of #FM22Challenge
Tap the tweet below to select another challenge 👇 https://t.co/3rTqMeTqD1 pic.twitter.com/4xBtd4gari
@SeanBonee 🤝 FC Nordsjælland
— Football Manager (@FootballManager) December 22, 2021
With a reputation for developing the finest talent in the country, progress your team and compete for silverware immediately #FM22Challenge
Tap the tweet below to select another challenge 👇 https://t.co/3rTqMeTqD1 pic.twitter.com/0mMR1bNOvF
The FM community relished the opportunity to take on a new challenge. Many going on to buy the game and play as their suggested team.
More than 55,000 teams were generated.
(There are only 3,900 professional teams in the world)
We achieved a x8 lower cost per engagement than industry average and increased mentions by +13% vs the 2021 launch.
Well I guess I gotta buy FM22 now and take Watford to glory #FM22Challenge https://t.co/va4N8Ao6p8
— Nathan💙🧡🏴🦆 (@NathanNotLime) December 22, 2021
Challenge Accepted 🤝 #FM22Challenge #FM22 #ChristmasFM https://t.co/jJvMKBuYDK
— Jarvo (@CityView1904) December 22, 2021
Well I guess I gotta buy FM22 now and take Watford to glory #FM22Challenge https://t.co/va4N8Ao6p8
— Nathan💙🧡🏴🦆 (@NathanNotLime) December 22, 2021
Let’s get this show on the road👔💻#FM22Challenge https://t.co/eargOV1JfQ
— Fm🔌 💻 (@Timmy_fm) December 23, 2021