Creative Lead (UK & Europe) at 𝕏
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Universal Pictures: Ready. Set. Scroll.

 

SOCIAL ACTIVATION

#F9ReadySetScroll 

 
 

To launch the new Fast & Furious 9 film, we built a drag race in a Twitter Thread and challenged people to record the fastest time. Ride or die.

 
 

The technology built to run this campaign was so popular with many of our other clients, it has become a product brands can buy off the shelf, generating a constant stream of ad revenue for the company globally and making millions across multiple markets.