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SOCIAL ACTIVATION
#TwirlOrangePresale
With the public hungry for good news in August 2020, we partnered with Cadbury and VCCP to launch the world's very first presale of a 69p chocolate bar.
People took to Twitter to complain about missing out on the limited run of bars available back in 2019. So we spotted an opportunity to exploit the demand when we relaunched them again in 2020.
Here’s how it worked:
Last year Twirl Oranges were hard to find, so this year we’re doing a presale before they hit the shops.
— Cadbury UK (@CadburyUK) August 13, 2020
❤ this tweet to get a reminder about the first release. They're yours for 69p, but you'll have to be quick; it's first come, first served in the #TwirlOrangePresale. pic.twitter.com/J2aulktptQ
Twirl Oranges are in high demand right now. We're getting to you as quickly as possible with your code, but there might be a little wait. Don't worry, we're keeping your Twirl Orange safe. pic.twitter.com/3UwVe2kbYP
— Cadbury UK (@CadburyUK) August 18, 2020
The elusive Twirl Orange bars are back. To get one, follow the instructions... #TwirlOrangePresale https://t.co/6hyK4dVpWO
— Cadbury UK (@CadburyUK) August 18, 2020
