Creative Lead (UK & Europe) at 𝕏
pixel.jpeg

Google Pixel: Here We Go

 

SOCIAL / INFLUENCER

Google Pixel Transfer
#HereWeGo 

 
 

With nearly 20m followers on 𝕏, Fabrizio Romano is the world’s leading sports journalist for breaking football transfer news and well known for his use of the tagline "Here we go!”

 
 
 
 


His iconic profile picture shows him using an iPhone, undoubtedly receiving the latest transfer gossip:

 

The Idea

On Jan 1st, the opening day of the Transfer Window, we partnered Google with Fabrizio to announce his official transfer to Pixel.

 

The Results

The post has generated more engagement than some of Fabrizio’s biggest transfer announcements:

60K more likes than João Cancelo’s move from Man City to Barcelona

50K more likes than Romelu Lukaku’s transfer from Chelsea to AS Roma

45K more likes than Hugo Lloris moving from Spurs to LAFC

30K more likes than Benjamin Pavard’s move from Bayern to Inter

10K more likes than Luís Suárez signing for David Beckham’s Inter Miami

10K more likes than Ilkay Gündogan signing for Barcelona from Man City

Same amount of likes as Antoine Griezmann returning to Atletico Madrid

The Reaction