Dulux invited to share pictures of bad views from the windows in their home, with the promise that they could help.
The images made us realise the absurdity of current housing crisis. Rising costs has meant people are forced to compromise on the quality of their living space.
In a reactive stunt, we would find a colourful solution. With paint.
The Idea
We dramatised the absurdity of the problem with a satirical mockumentary, transforming one of the worst affected locations in Madrid; 75 Princesa Street. An entire building block where the “residents” windows looked out onto a giant brick wall.
We partnered and briefed local street artists to create an ‘ocean-view’ inspired art work, and the Dulux paint team went to work.
