Creative Lead (UK & Europe) at 𝕏
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Green Flag: Swear-O-Meter

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SOCIAL ACTIVATION

Swear-O-Meter

We partnered with Engine to launch Green Flag’s new sweary TVC on Twitter. We built a bot that analysed people’s Tweets to find out how many naughty words they’d Tweeted.

WARNING: Things are about to get very sweary.

 

TVC by Engine Group UK

 
 
 
 
 

The Results

💖 +11K people liked the Tweet to find out how much they swear

📈 +180% likes vs the category average

🤬 83%
of the people who took part had a sworn on Twitter

🔁 The campaign had 26% more retweets than the category average

 
 
 
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The reaction:

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